10 Ways to Change the Perception of Digital Marketing

The following article first appeared on www.business2community.com and was written by Matthew Hutchinson. This article what many people immediately seem to think when they hear the words “marketing” or “advertising”, and what marketing really is – “The difference: It’s engaging, purposeful and timely. It’s the opposite of pushing information to the masses- and all about…

Has Social Media Changed The Way We Watch TV For Good?

When the great internet surge first started, analysts and specialist were thinking it could be the end for conventional television as we all know it. However as time has gone by and technology has gotten more advanced, it seems these initial observations may not be so true. Here’s a look at some of the many…

Psychology of Color in Marketing & Branding

Color plays an important role when it comes to marketing, branding and advertising. Especially when trying to get a message across. You may not realize it, but, different colors play on different emotions to different people. Even gender roles have an important part in play when it comes to branding and advertising. In fact, In an…

A New Year – Social Media Marketing Trends for 2014

What lies ahead in 2014? While it is inevitable that newer and more advanced technology will be popping up though out the year, there are already many expert ideas on trends and new, exciting ways to market and advertise through social media in 2014. With new, cutting edge technology, new popular social media networks on…

A Day in the Life: Creative Director

The best part about being Creative Director at a small agency? Doing something different all the time. Every day, there’s a new challenge. Some days it’s a simple ad. Others it’s building a website from scratch. Or maybe I’m traveling to make a pitch. No matter what I’m doing, it’s fun. It’s challenging. And it’s…

Turning the Tide: Make Marketing Opportunities from Bad Situations

Earlier this week, Facebook went ‘down’. Well, it didn’t actually go ‘down’ in the regular sense of crashing, but, let’s just say it was ‘out of whack’ and people everywhere were having all sorts of trouble with it. Twitter even blew up with people complaining that they couldn’t use their Facebook accounts or they were…

K-Mart hits a home run!

Even if you don’t like it, you have to admit that this new TV spot from K-Mart is FUNNY!  Go ahead and watch it.  I dare you not to laugh. One of the first things you learn in Advertising 101 is that humor sells…so do children and puppies…put them all together and you will have…

Mentions Finally Make Their Way to LinkedIn

You’ve always been able to mention friends or companies on Twitter, and for as long as I can remember you’ve been able to tag friends or brands on Facebook.  Now, at long last, you can do the same on LinkedIn. This month LinkedIn launched the new mentions feature with the goal of helping engaged users…

What Exactly is Facebook Home?

The rumors of a Facebook phone have been circulating for quite some time now, and yesterday’s press conference cleared up a lot of speculation.  Is Facebook planning to release its own smartphone?  Not exactly.  But Facebook does have plans to take your mobile experience to the next level. Yesterday Mark Zuckerberg announced the launch of a…