Category Archives: Blog

Snapchat Attracts More Campaign Spending as Candidates Reach out to Young Voters

Written on August 29, 2016 at 1:42 pm, by

Snapchat has no proven track record in election advertising. It shares only limited data about its audience, and caters mainly to a demographic that hasn’t traditionally turned out in big numbers to vote. That’s not stopping political campaigns from devoting more ad dollars to reach the millions of millennials who spend hours every week on  Continue Reading »

6 Possibilities for the Future of Social Media Marketing

Written on August 23, 2016 at 1:34 pm, by

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that  Continue Reading »

Viewability Remains Top Concern for Digital Advertising

Written on August 17, 2016 at 3:31 pm, by

Viewability isn’t just a buzzword. Though it’s thrown around a lot these days in discussions about digital advertising, it’s because agencies have real concerns about whether their ads are being seen. In fact, it’s the biggest concern about digital buying and planning among media agencies. Ad blocking garners plenty of headlines, including Facebook’s recent effort  Continue Reading »

How a Digital Marketing Agency Can Help Your Business

Written on August 16, 2016 at 2:08 pm, by

Digital marketing or online marketing is indeed an exciting tool for expanding your business. It has proved invaluable for small to medium business enterprises regardless of the products or services that are on offer. You do not really have to worry if you have shunned this online strategy so far. There is no time like  Continue Reading »

4 Ways to Improve Your Facebook Ad Campaigns

Written on August 12, 2016 at 1:08 pm, by

With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed. In this article, you’ll discover four ways to improve your Facebook ad campaigns. — #1: Monitor Frequency Before Making Changes Often businesses will create Facebook ads campaigns with beautiful imagery and landing pages, only to pull them down after a  Continue Reading »

Marketing and the Media: Tips for Utilizing Social Media Marketing

Written on August 9, 2016 at 1:46 pm, by

Social media took the world by storm after the creation of Facebook. It continues to flourish as more companies pop up and differentiate methods of social media marketing. Restaurants, brands, hotels, entrepreneurs, big and small companies etc. all benefit from the use of social media. Companies have realized they have to speak to their customers  Continue Reading »

Time to Set the Record Straight on Marketing Automation

Written on August 3, 2016 at 2:39 pm, by

It’s time to set the record straight on marketing automation, particularly around email. For years, curious marketers have had doubts around the logistics of integrating automated communications into their existing campaigns, concerned about the costs associated with major service providers and the technical requirements for keeping effective campaigns going. The missed opportunity is considerable. A  Continue Reading »

Why Every Marketer Should Care About Behavioral Cohorts

Written on July 28, 2016 at 1:43 pm, by

The importance of behavioral cohorts for increasing customer engagement and customer loyalty… With well over 1,000 new apps added to the Apple App Store every day, it’s becoming nearly impossible for brands to distinguish themselves from the competition. Even if customers download an app, they’ll most likely leave and never come back; in fact, the  Continue Reading »

Content Marketing: Some Basic Tips and Advice

Written on July 26, 2016 at 2:54 pm, by

Content marketing opens an avenue for brands to reach and engage with their audiences. However, many marketers can get stuck in front of the same audience, which can create stagnant growth and inconsequential leads. The good news is that expanding your audience isn’t as challenging as it may seem. With a few simple steps, targeting  Continue Reading »

5 Reasons Your Facebook Ads Aren’t Working Right

Written on July 25, 2016 at 1:42 pm, by

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for  Continue Reading »

Online Trolls are Ruining Social Media Marketing

Written on July 14, 2016 at 3:10 pm, by

Earlier this year I helped moderate a lively panel discussion on the social-media business and legal trends. It’s apparent that online trolls are here big-time and they are here to stay. The panelists, who represented well-known brands, didn’t agree on anything. One panelist would make an observation, only to be immediately challenged by another panelist.  Continue Reading »

How Marketers Can Improve ROI on Customer Experience

Written on June 29, 2016 at 2:14 pm, by

Customer experience has made the leap from buzzword to true competitive differentiator. In fact, 89% of businesses now expect to compete mostly on the basis of customer experience (CX) — up from 36% just four years ago, according to Gartner. No wonder so many companies are investing time and money trying to get it right.  Continue Reading »

How to Evolve and Improve Your Digital Marketing Game

Written on June 22, 2016 at 2:09 pm, by

Evolve and improve… That’s what it’s all about. Building a startup is all-consuming. There’s never enough time, money or human resources to go around. So if you’ve created an ad that seems to be working, it’s better to double down and stick with it, right? Not exactly. There’s always a way to evolve and improve.  Continue Reading »

Using Social Networking for Business Without Bleaching Out the ‘Social’

Written on June 13, 2016 at 1:30 pm, by

Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking presence is valuable; on the other, they offer scant advice as to just how to create and sustain a social networking presence that adds real value. Beyond ominous warnings to keep your social outlets squeaky clean or  Continue Reading »

Snapchat Users to Pass Twitter & Pinterest This Year

Written on June 8, 2016 at 4:36 pm, by

Marketers who have yet to get serious on Snapchat may want to consider doing so, and soon. The ephemeral messaging platform is experiencing a surge in growth, with its monthly user base expected to grow by double digits this year and wind up topping not only Twitter but Pinterest, according to a new report by  Continue Reading »

3 Ways the ‘Be Everywhere’ Strategy Leads You Nowhere

Written on June 6, 2016 at 12:56 pm, by

When you first begin your journey as an online entrepreneur, you are quickly introduced to a number of experts, gurus, strategy and even a few ninjas. All of them offering actionable advice for those trying to succeed in their quest of pursuing the work they love. You find yourself quickly soaking up all you can  Continue Reading »

Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted!

Written on May 31, 2016 at 3:27 pm, by

Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and  Continue Reading »

Pushing Content at Consumers Doesn’t Work, Report Finds

Written on May 26, 2016 at 2:28 pm, by

Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do. In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of  Continue Reading »

7 Social Marketing Secrets No Marketers Want to Admit

Written on May 24, 2016 at 4:40 pm, by

Talk to any professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Obviously, the former group has an incentive to tell you how great social media  Continue Reading »

Using Online Reviews to win New Customers

Written on May 19, 2016 at 2:35 pm, by

Online reviews and comments can help consumers get to know your business and its policies. They’ll learn positive aspects of the business and maybe some negative ones as well. Consider the comments you read online — both positive and negative — as an opportunity to fill in the gaps for existing and potential customers. Thanking  Continue Reading »