Category Archives: Blog

Content Marketing: Some Basic Tips and Advice

Written on July 26, 2016 at 2:54 pm, by

Content marketing opens an avenue for brands to reach and engage with their audiences. However, many marketers can get stuck in front of the same audience, which can create stagnant growth and inconsequential leads. The good news is that expanding your audience isn’t as challenging as it may seem. With a few simple steps, targeting  Continue Reading »

5 Reasons Your Facebook Ads Aren’t Working Right

Written on July 25, 2016 at 1:42 pm, by

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for  Continue Reading »

Online Trolls are Ruining Social Media Marketing

Written on July 14, 2016 at 3:10 pm, by

Earlier this year I helped moderate a lively panel discussion on the social-media business and legal trends. It’s apparent that online trolls are here big-time and they are here to stay. The panelists, who represented well-known brands, didn’t agree on anything. One panelist would make an observation, only to be immediately challenged by another panelist.  Continue Reading »

How Marketers Can Improve ROI on Customer Experience

Written on June 29, 2016 at 2:14 pm, by

Customer experience has made the leap from buzzword to true competitive differentiator. In fact, 89% of businesses now expect to compete mostly on the basis of customer experience (CX) — up from 36% just four years ago, according to Gartner. No wonder so many companies are investing time and money trying to get it right.  Continue Reading »

How to Evolve and Improve Your Digital Marketing Game

Written on June 22, 2016 at 2:09 pm, by

Evolve and improve… That’s what it’s all about. Building a startup is all-consuming. There’s never enough time, money or human resources to go around. So if you’ve created an ad that seems to be working, it’s better to double down and stick with it, right? Not exactly. There’s always a way to evolve and improve.  Continue Reading »

Using Social Networking for Business Without Bleaching Out the ‘Social’

Written on June 13, 2016 at 1:30 pm, by

Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking presence is valuable; on the other, they offer scant advice as to just how to create and sustain a social networking presence that adds real value. Beyond ominous warnings to keep your social outlets squeaky clean or  Continue Reading »

Snapchat Users to Pass Twitter & Pinterest This Year

Written on June 8, 2016 at 4:36 pm, by

Marketers who have yet to get serious on Snapchat may want to consider doing so, and soon. The ephemeral messaging platform is experiencing a surge in growth, with its monthly user base expected to grow by double digits this year and wind up topping not only Twitter but Pinterest, according to a new report by  Continue Reading »

3 Ways the ‘Be Everywhere’ Strategy Leads You Nowhere

Written on June 6, 2016 at 12:56 pm, by

When you first begin your journey as an online entrepreneur, you are quickly introduced to a number of experts, gurus, strategy and even a few ninjas. All of them offering actionable advice for those trying to succeed in their quest of pursuing the work they love. You find yourself quickly soaking up all you can  Continue Reading »

Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted!

Written on May 31, 2016 at 3:27 pm, by

Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and  Continue Reading »

Pushing Content at Consumers Doesn’t Work, Report Finds

Written on May 26, 2016 at 2:28 pm, by

Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do. In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of  Continue Reading »

7 Social Marketing Secrets No Marketers Want to Admit

Written on May 24, 2016 at 4:40 pm, by

Talk to any professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Obviously, the former group has an incentive to tell you how great social media  Continue Reading »

Using Online Reviews to win New Customers

Written on May 19, 2016 at 2:35 pm, by

Online reviews and comments can help consumers get to know your business and its policies. They’ll learn positive aspects of the business and maybe some negative ones as well. Consider the comments you read online — both positive and negative — as an opportunity to fill in the gaps for existing and potential customers. Thanking  Continue Reading »

3 Ways to Use Psychology in Your Social Media Marketing

Written on May 18, 2016 at 11:13 am, by

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use psychology in your social media  Continue Reading »

Every Event Should Be Time for Social Media

Written on May 16, 2016 at 1:23 pm, by

I’m a sucker for a good event or conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely powerful. On one level, there is a child-like thrill to swapping comments during a live event, akin to passing notes back and  Continue Reading »

The Future of Marketing Technology is ‘Account Based Everything’

Written on May 12, 2016 at 1:24 pm, by

According to Jon Miller, CEO of Engagio, the secret sauce and the future of marketing technology is – wait for it – account based everything (ABE). As the keynote speaker for the recently held MarcomCentral Marketing Technology Roadshow, Miller outlined in an exciting, determined, informative, and illustrative PowerPoint the new concept of ABE. Keynoting the  Continue Reading »

Facebook Brings its Retargeted Advertising to Instagram, Travel Brands

Written on May 11, 2016 at 2:31 pm, by

Facebook’s Dynamic Ads (retargeted advertising) can now be seen on Instagram and show not only retail products, but also hotel room pricing and availability. Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were looking at this pair of shoes on Brand X’s site? Here they are  Continue Reading »

People-Based Marketing is The Strategy of The Future, New Report Claims

Written on May 9, 2016 at 10:53 am, by

People-based marketing – or addressable media – is the marketing strategy of the future, according to a new report on its use which suggests that it drives strong click through, conversions and ROI. It also suggests that the strategy is perfect for the challenges of a cross-device world. The report – People-Based Advertising: Evaluating the  Continue Reading »

Facebook Produces The Best ROI For Social Media Marketers

Written on May 6, 2016 at 1:31 pm, by

Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed. Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best  Continue Reading »

Five Exercises to Strengthen Your Social Media Marketing Skills

Written on May 4, 2016 at 10:54 am, by

Looking to get your social media marketing abilities in tip-top shape? The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use  Continue Reading »

Maximizing Your Mobile Marketing Impact

Written on May 3, 2016 at 11:31 am, by

Search marketers, are you prepared for a mobile marketing world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Whenever people talk about mobile search or mobile marketing, one of the first things that always comes to mind is location, location, location. Since  Continue Reading »