On Our Minds

Category Archives: Blog

What is Brand Identity? And How to Develop a Great One.

Written on August 4, 2017 at 12:45 pm, by

Just like your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company or organization on the block. Your brand identity design is what shapes your company! But what exactly is brand identity? How do you shape a strong brand identity that takes your business to the next  Continue Reading »

The Five Pillars of a Solid Digital Marketing Strategy That Endures

Written on July 25, 2017 at 2:17 pm, by

It’s 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. We live in a multidevice world where more and more Web searches are happening on mobile devices. Digital FOMO is rampant, and so tactics supersede strategy. Literature about the importance of digital strategy is starting to reach fever pitch  Continue Reading »

Advertising is Free Speech, Right? Let’s Not Tax It.

Written on July 19, 2017 at 11:12 am, by

Congress is finally serious about working towards comprehensive tax reform. Something that hasn’t been done since the Regan years. This is great news! There’s just one problem… The current draft being floated contains a proposal to alter the IRS Code to tax advertising for the first time since the income tax was created in 1913. Currently,  Continue Reading »

6 Things Business Owners Should Understand About Social Marketing

Written on July 12, 2017 at 1:30 pm, by

Social Media Marketing has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in  Continue Reading »

Brands & Advertisers: Steer Clear of Being Overly Political!

Written on July 8, 2017 at 11:05 am, by

I’ve said it before, and I’ll say it again: national brands (that have nothing to do with politics) should NOT insert themselves into the middle of political issues.  To me, this doesn’t make sense from a business standpoint. You risk losing and alienating half of consumers. A consumer should not know a brand ‘s (again, with the  Continue Reading »

2017: The Year in Social Marketing So Far

Written on July 6, 2017 at 11:56 am, by

The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended the social marketing landscape looked like this: Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product  Continue Reading »

Advertising: Like a Good Country Song, It’s All in the Storytelling!

Written on June 29, 2017 at 2:17 pm, by

Studies suggest that about 9 out of 10 people who have the option to skip an ad, will do so. This isn’t a good thing for the advertising industry, but, we all do it. Admit it!  So instead of having this happen to your brand or organization, give the consumers what they want! In today’s  Continue Reading »

TV Ads or Digital Ads? The Case for Investing in Both

Written on June 26, 2017 at 2:51 pm, by

Digital Ads or TV Ads? That’s the question. The answer is another question: Why not both?! A recent study from the Advertising Research Foundation found that when you increase the number of platforms you advertise on, you increase your ROI by as much as 35 percent. That includes the maligned TV ad spot. It’s easy  Continue Reading »

Digital Marketing Trends to Watch This Year

Written on June 19, 2017 at 3:59 pm, by

Digital marketing has taken the marketing industry by storm. While print marketing still holds power within the industry, it’s the digital marketing trends that are proving to hold precedence. While Web Strategies reported that in 2016 the five digital channels that saw large gains were email marketing, social media, online display advertising, mobile marketing and search,  Continue Reading »

An Iconic Marketing Relationship Ends Today… McDonalds, Olympics to Part Ways

Written on June 16, 2017 at 7:22 pm, by

Today is a sad day. CNN Money reports that the Olympic Committee’s long standing relationship with McDonalds is coming to an end, nearly three years earlier than originally expected. The brand partnership of McDonalds and The Olympics seemed like a match made in heaven. The sponsorship between the fast-food giant and the world’s premier sporting event  Continue Reading »

Our Top 10 Favorite “This is Sportscenter” Ads

Written on June 12, 2017 at 2:32 pm, by

When we think of a great TV ads campaign, the first one that comes to mind is ESPN’s. “This is Sportscenter”. “This is Sportscenter”, the brainchild of Oregon based advertising agency Wieden+Kennedy and ESPN is one of the most successful and memorable ad campaigns In recent memory. With brilliant ties into current pop culture, and cameos  Continue Reading »

Snapchat Attracts More Campaign Spending as Candidates Reach out to Young Voters

Written on August 29, 2016 at 1:42 pm, by

Snapchat has no proven track record in election advertising. It shares only limited data about its audience, and caters mainly to a demographic that hasn’t traditionally turned out in big numbers to vote. That’s not stopping political campaigns from devoting more ad dollars to reach the millions of millennials who spend hours every week on  Continue Reading »

6 Possibilities for the Future of Social Media Marketing

Written on August 23, 2016 at 1:34 pm, by

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that  Continue Reading »

Viewability Remains Top Concern for Digital Advertising

Written on August 17, 2016 at 3:31 pm, by

Viewability isn’t just a buzzword. Though it’s thrown around a lot these days in discussions about digital advertising, it’s because agencies have real concerns about whether their ads are being seen. In fact, it’s the biggest concern about digital buying and planning among media agencies. Ad blocking garners plenty of headlines, including Facebook’s recent effort  Continue Reading »

How a Digital Marketing Agency Can Help Your Business

Written on August 16, 2016 at 2:08 pm, by

Digital marketing or online marketing is indeed an exciting tool for expanding your business. It has proved invaluable for small to medium business enterprises regardless of the products or services that are on offer. You do not really have to worry if you have shunned this online strategy so far. There is no time like  Continue Reading »

4 Ways to Improve Your Facebook Ad Campaigns

Written on August 12, 2016 at 1:08 pm, by

With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed. In this article, you’ll discover four ways to improve your Facebook ad campaigns. — #1: Monitor Frequency Before Making Changes Often businesses will create Facebook ads campaigns with beautiful imagery and landing pages, only to pull them down after a  Continue Reading »

Marketing and the Media: Tips for Utilizing Social Media Marketing

Written on August 9, 2016 at 1:46 pm, by

Social media took the world by storm after the creation of Facebook. It continues to flourish as more companies pop up and differentiate methods of social media marketing. Restaurants, brands, hotels, entrepreneurs, big and small companies etc. all benefit from the use of social media. Companies have realized they have to speak to their customers  Continue Reading »

Time to Set the Record Straight on Marketing Automation

Written on August 3, 2016 at 2:39 pm, by

It’s time to set the record straight on marketing automation, particularly around email. For years, curious marketers have had doubts around the logistics of integrating automated communications into their existing campaigns, concerned about the costs associated with major service providers and the technical requirements for keeping effective campaigns going. The missed opportunity is considerable. A  Continue Reading »

Why Every Marketer Should Care About Behavioral Cohorts

Written on July 28, 2016 at 1:43 pm, by

The importance of behavioral cohorts for increasing customer engagement and customer loyalty… With well over 1,000 new apps added to the Apple App Store every day, it’s becoming nearly impossible for brands to distinguish themselves from the competition. Even if customers download an app, they’ll most likely leave and never come back; in fact, the  Continue Reading »

Content Marketing: Some Basic Tips and Advice

Written on July 26, 2016 at 2:54 pm, by

Content marketing opens an avenue for brands to reach and engage with their audiences. However, many marketers can get stuck in front of the same audience, which can create stagnant growth and inconsequential leads. The good news is that expanding your audience isn’t as challenging as it may seem. With a few simple steps, targeting  Continue Reading »