Category Archives: Blog

You Won’t Grow Your Business Relying on These 3 Marketing Myths

Written on February 9, 2016 at 10:30 am, by

There’s a lot of money to be made online (especially in advertising and marketing). In 2014, more than $300 billion dollars was spent online according to The Internet Retailer. The Internet offers opportunity. Getting some of those dollars isn’t as simple as showing up, however. Having an online presence is the first step, but you  Continue Reading »

#RIPTwitter Trends Over Worries Twitter will Drop ‘Live’ Timeline

Written on February 8, 2016 at 12:52 pm, by

Twitter will probably add a new algorithmic timeline but not replace the default chronological one. Still, users are worried. It didn’t take long for many on Twitter to express in the most Twitter way possible that they don’t like the idea that Twitter’s live timeline might change. They tweeted using the #RIPTwitter hashtag to express  Continue Reading »

Super Bowl 50 Advertisers: These Brands Are Ready to Play The Commercial Game

Written on February 5, 2016 at 3:28 pm, by

On February 7, two NFL teams will take the field to battle it out on the most-watched sports night of the year, but marketers know where the real competition is happening: the Super Bowl Ads! Super Bowl is a whole lot more than football; it is the ultimate advertising arena. This year, a select number  Continue Reading »

The Ten Worst Social Media Marketing Decisions and What to Do Instead

Written on February 3, 2016 at 4:30 pm, by

Have you seen any social media users make a mistake? Of course you have because we all do. Unfortunately, when it comes to social media marketing, some of these mistakes can be quite damaging to your image, especially when they are easily avoidable. This list of 10 bad social media marketing decisions is meant to  Continue Reading »

Not All Social Media Returns Can Be Quantified – But Here Are Some Ways to Measure Success

Written on February 1, 2016 at 2:50 pm, by

As businesses start to dedicate more resources to managing their social media channels, the question that they are asking is how they should measure return on investment. There is no simple formula for creating a rand-and-cents metric for measuring social media. But social media does offer you the flexibility of setting up the metrics that  Continue Reading »

10 Ways Brands Are Using Social Media Marketing for Good

Written on January 28, 2016 at 4:01 pm, by

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand. Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like. Included among this list of ways  Continue Reading »

Your Customers Are Talking. Are You Hearing Them?

Written on January 26, 2016 at 4:34 pm, by

Four Best Practices for Listening to Your Customers and Audience   Companies know more about customers now more than ever. But do they really understand their audience? Most of the time, the answer is no. Organizations are trying. But most haven’t learned the biggest skill required in our data-driven world: How to listen to what  Continue Reading »

Facebook Makes News Feed More Relevant Again with Organic Audience Optimization

Written on January 22, 2016 at 12:16 pm, by

Facebook is helping publishers improve their organic reach and relevancy by offering a tool for targeting posts to interests, demographics and geography. In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change  Continue Reading »

42 Superb Social Media Marketing Stats and Facts

Written on January 19, 2016 at 3:18 pm, by

Social media and social media marketing use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by  Continue Reading »

Social Media Influencers: 4 Quick-and-Easy Ways to Connect

Written on January 14, 2016 at 11:52 am, by

Social media is one of the easiest and most inexpensive ways to promote your brand within your target market, but you won’t have much of a reach on your own page. Building relationships with social media influencers is your answer — you can extend your reach and boost your visibility by creating relationships on social media  Continue Reading »

How TV (And Video) Influences Search Behavior

Written on January 13, 2016 at 12:53 pm, by

We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one TV in the house and snuggle in on the couch for 30 minutes or an hour of uninterrupted video entertainment. But that was when we only had access to one form of entertainment at a  Continue Reading »

5 Ways to Completely ‘Revamp’ Your Digital Marketing Campaign

Written on January 12, 2016 at 3:11 pm, by

The digital marketing campaigns are becoming sophisticated with each passing day. Every business, irrespective of being small or big, wants to implement the most modern and apparently the greatest marketing strategies in order to be successful. The digital marketing campaigns have turned out to be a fundamental marketing approach for several organizations. The digital marketing  Continue Reading »

How To Use Infographics in Your Social Media Marketing

Written on January 11, 2016 at 2:18 pm, by

Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing. Infographics are a great way to compile information and present it in an easy, visually  Continue Reading »

15 Game-Changing Digital Marketing Trends for 2016

Written on January 7, 2016 at 1:15 pm, by

Keeping up with all of the changes brought on by digital marketing trends can make is difficult for marketers to distill hype from game-changing trends. Really, who has the time? A new ebook by MDG Advertising, “Everything You Need to Know About 2015’s Digital Marketing Trends, Simplified,” can help. Its authors looked into the big  Continue Reading »

The Secrets to Creating Perfect Social Media Posts

Written on January 6, 2016 at 1:40 pm, by

Does the perfect social media post exist? If it did, this hypothetical post would publish at exactly the right moment to optimize organic reach and engagement. It would be written in the precise tone and voice that would garner positive audience response. And it would capture some sentiment or zeitgeist-y thing in such an authentic  Continue Reading »

Mobile Marketing: Two Questions You Shouldn’t Ask, & The One That Really Matters

Written on January 4, 2016 at 12:04 pm, by

What are the key questions mobile marketing pros should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level. See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile marketing strategy? Is  Continue Reading »

Four Secrets to Successfully Brand Yourself or Business on Social Media

Written on December 30, 2015 at 12:50 pm, by

Because social media is like an in-person conversation, it is important to have a voice while posting on social media. One way to ensure a strong voice and presence is to clearly express who you are and your personal brand on social media. Defining your avatar is like defining your “person” or “voice” that will  Continue Reading »

6 Ways Social Media Will Enhance Your Content Marketing

Written on December 29, 2015 at 11:12 am, by

Content marketing in is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one  Continue Reading »

Majority of Marketers Struggle to Deliver Real-Time Marketing Across Channels

Written on December 23, 2015 at 2:48 pm, by

Although a personalized customer experience has been shown to boost marketing effectiveness, new research indicates that marketers’ strategies are still relatively immature. The “Contextual Marketing Imperative” report by SAP Hybris has found that just 16 percent of marketers have the ability to capture customer intent and deliver real-time marketing across all channels. However, 91 percent  Continue Reading »

Social Media: Five Opportunities Businesses Mostly Overlook

Written on December 22, 2015 at 3:39 pm, by

In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media. What was once believed to be a passing fad has turned into one of the most popular ways for brands to cultivate and engage an audience while driving sales. But in 2016, companies will be wise to do more  Continue Reading »