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Pushing Content at Consumers Doesn’t Work, Report Finds

Written on May 26, 2016 at 2:28 pm, by

Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do. In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of  Continue Reading »

7 Social Marketing Secrets No Marketers Want to Admit

Written on May 24, 2016 at 4:40 pm, by

Talk to any professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Obviously, the former group has an incentive to tell you how great social media  Continue Reading »

Using Online Reviews to win New Customers

Written on May 19, 2016 at 2:35 pm, by

Online reviews and comments can help consumers get to know your business and its policies. They’ll learn positive aspects of the business and maybe some negative ones as well. Consider the comments you read online — both positive and negative — as an opportunity to fill in the gaps for existing and potential customers. Thanking  Continue Reading »

3 Ways to Use Psychology in Your Social Media Marketing

Written on May 18, 2016 at 11:13 am, by

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use psychology in your social media  Continue Reading »

Every Event Should Be Time for Social Media

Written on May 16, 2016 at 1:23 pm, by

I’m a sucker for a good event or conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely powerful. On one level, there is a child-like thrill to swapping comments during a live event, akin to passing notes back and  Continue Reading »

The Future of Marketing Technology is ‘Account Based Everything’

Written on May 12, 2016 at 1:24 pm, by

According to Jon Miller, CEO of Engagio, the secret sauce and the future of marketing technology is – wait for it – account based everything (ABE). As the keynote speaker for the recently held MarcomCentral Marketing Technology Roadshow, Miller outlined in an exciting, determined, informative, and illustrative PowerPoint the new concept of ABE. Keynoting the  Continue Reading »

Facebook Brings its Retargeted Advertising to Instagram, Travel Brands

Written on May 11, 2016 at 2:31 pm, by

Facebook’s Dynamic Ads (retargeted advertising) can now be seen on Instagram and show not only retail products, but also hotel room pricing and availability. Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were looking at this pair of shoes on Brand X’s site? Here they are  Continue Reading »

People-Based Marketing is The Strategy of The Future, New Report Claims

Written on May 9, 2016 at 10:53 am, by

People-based marketing – or addressable media – is the marketing strategy of the future, according to a new report on its use which suggests that it drives strong click through, conversions and ROI. It also suggests that the strategy is perfect for the challenges of a cross-device world. The report – People-Based Advertising: Evaluating the  Continue Reading »

Facebook Produces The Best ROI For Social Media Marketers

Written on May 6, 2016 at 1:31 pm, by

Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed. Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best  Continue Reading »

Five Exercises to Strengthen Your Social Media Marketing Skills

Written on May 4, 2016 at 10:54 am, by

Looking to get your social media marketing abilities in tip-top shape? The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use  Continue Reading »

Maximizing Your Mobile Marketing Impact

Written on May 3, 2016 at 11:31 am, by

Search marketers, are you prepared for a mobile marketing world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Whenever people talk about mobile search or mobile marketing, one of the first things that always comes to mind is location, location, location. Since  Continue Reading »

3 Digital Marketing Pros Sound Off on Upcoming Instagram Algorithm

Written on April 6, 2016 at 1:37 pm, by

Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketing pros for their thoughts. In digital marketing, especially as digital marketing pros, we know this all too well. We know that as soon as we  Continue Reading »

Create a Social Media Marketing Chain to Boost Promotion Benefits

Written on March 29, 2016 at 11:40 am, by

When it comes to social media marketing, there’s always 2 main question that come to the minds of marketers… How can I maximize the marketing power of each social media channel without wasting time and resources? And How to boost blog traffic without relying heavily on Google? Both problems came to me with a certain  Continue Reading »

How to Give Your Email Marketing Campaigns a Boost with Personalization

Written on March 24, 2016 at 3:08 pm, by

We’ve seen all the surveys, we’ve read all the whitepapers, and we’re all very aware that simply adding a bit of analytics and personalisation to our email marketing campaigns can improve their effectiveness by as much as 100%. But how do we go about doing it in real-time, without making wholesale changes to our marketing  Continue Reading »

5 Major Changes That Could Revolutionize Social Media This Year

Written on March 23, 2016 at 3:10 pm, by

How will social media evolve in 2016? Contributor Timothy Carter discusses how several big tech trends might impact the social media space in the near future. In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your game or get outpaced by the  Continue Reading »

Half of US Small Businesses Failing to Use SEO, Survey Finds

Written on March 22, 2016 at 2:39 pm, by

It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half  Continue Reading »

7 Social Media Marketing Habits to Break NOW

Written on March 21, 2016 at 3:11 pm, by

We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others quickly find their way back into our lives. The same can be said for social media marketing habits. Once you  Continue Reading »

Chatterboxes and Social Media Marketing: Does Your Brand Say Too Much?

Written on March 16, 2016 at 1:51 pm, by

  Marketers make great loud-mouths. We flood your social media pages with listicles and blog posts. We grab our phones in the middle of the night to write down the perfect email subject line. We have a hundred and one reasons why our brand understands you, and will also end world hunger, stop global warming,  Continue Reading »

Marketers Not Focusing Enough on Content Creation Technology, Research Argues

Written on March 14, 2016 at 3:07 pm, by

Marketers are focusing too much on content distribution and management rather than better content creation technology, according to a new survey. In a study of marketing creatives by interactive video technology company Rapt Media respondents were asked about the challenges, priorities and technology investments that they faced when it comes to the evolving content marketing  Continue Reading »

When it Comes to Social Media Marketing, Engagement is Key!

Written on March 11, 2016 at 3:36 pm, by

Facebook dominates the social universe with more than 4.5 billion likes every day and 890 million individuals logged in daily. Every minute 300 new profiles are created with the average amount of time spent on Facebook each month per person is 6.35 hours so, there’s plenty of room for engagement there alone. If you currently  Continue Reading »