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Category Archives: Blog

3 Digital Marketing Pros Sound Off on Upcoming Instagram Algorithm

Written on April 6, 2016 at 1:37 pm, by

Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketing pros for their thoughts. In digital marketing, especially as digital marketing pros, we know this all too well. We know that as soon as we  Continue Reading »

Create a Social Media Marketing Chain to Boost Promotion Benefits

Written on March 29, 2016 at 11:40 am, by

When it comes to social media marketing, there’s always 2 main question that come to the minds of marketers… How can I maximize the marketing power of each social media channel without wasting time and resources? And How to boost blog traffic without relying heavily on Google? Both problems came to me with a certain  Continue Reading »

How to Give Your Email Marketing Campaigns a Boost with Personalization

Written on March 24, 2016 at 3:08 pm, by

We’ve seen all the surveys, we’ve read all the whitepapers, and we’re all very aware that simply adding a bit of analytics and personalisation to our email marketing campaigns can improve their effectiveness by as much as 100%. But how do we go about doing it in real-time, without making wholesale changes to our marketing  Continue Reading »

5 Major Changes That Could Revolutionize Social Media This Year

Written on March 23, 2016 at 3:10 pm, by

How will social media evolve in 2016? Contributor Timothy Carter discusses how several big tech trends might impact the social media space in the near future. In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your game or get outpaced by the  Continue Reading »

Half of US Small Businesses Failing to Use SEO, Survey Finds

Written on March 22, 2016 at 2:39 pm, by

It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half  Continue Reading »

7 Social Media Marketing Habits to Break NOW

Written on March 21, 2016 at 3:11 pm, by

We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others quickly find their way back into our lives. The same can be said for social media marketing habits. Once you  Continue Reading »

Chatterboxes and Social Media Marketing: Does Your Brand Say Too Much?

Written on March 16, 2016 at 1:51 pm, by

  Marketers make great loud-mouths. We flood your social media pages with listicles and blog posts. We grab our phones in the middle of the night to write down the perfect email subject line. We have a hundred and one reasons why our brand understands you, and will also end world hunger, stop global warming,  Continue Reading »

Marketers Not Focusing Enough on Content Creation Technology, Research Argues

Written on March 14, 2016 at 3:07 pm, by

Marketers are focusing too much on content distribution and management rather than better content creation technology, according to a new survey. In a study of marketing creatives by interactive video technology company Rapt Media respondents were asked about the challenges, priorities and technology investments that they faced when it comes to the evolving content marketing  Continue Reading »

When it Comes to Social Media Marketing, Engagement is Key!

Written on March 11, 2016 at 3:36 pm, by

Facebook dominates the social universe with more than 4.5 billion likes every day and 890 million individuals logged in daily. Every minute 300 new profiles are created with the average amount of time spent on Facebook each month per person is 6.35 hours so, there’s plenty of room for engagement there alone. If you currently  Continue Reading »

Despite Tech Aids, B2B Marketers Struggle with Targeting

Written on March 10, 2016 at 3:45 pm, by

Nine out of 10 B2B marketers admit that their communications reach or are targeting a significant number of people that will never do business with them. A table from a new survey of 500 B2B marketers conducted by Wakefield research paints a portrait of marked indecision. Asked what channels are predominant in their efforts, B2B  Continue Reading »

Social Media Marketing Principals: 6 That Must Be Applied

Written on March 8, 2016 at 11:20 am, by

In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors offer some on-point  Continue Reading »

Organic Days Are Over: How to Make The Most of Paid Reach

Written on March 7, 2016 at 1:58 pm, by

Paid reach is the way forward – but how can you manage this efficiently? First, a quick history lesson. Between 2012 and 2014, organic reach on social dropped from 16% to 6% – just 6% of fans were actually seeing organic posts from brands. Facebook, the historical flagship channel of social media marketing, saw posts  Continue Reading »

5 Social Media & Digital Marketing “Must Haves” for 2016

Written on March 4, 2016 at 4:06 pm, by

With so many social media & digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. In this  Continue Reading »

Bullet-Proofing Your Business From Online Reputation Attack

Written on February 29, 2016 at 11:46 am, by

If your business hasn’t yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack. Your business may be humming along blissfully doing commerce when it gets hit by the inevitable online reputation attack.  Continue Reading »

How to Prospect Using Twitter, Linkedin and Facebook

Written on February 24, 2016 at 1:37 pm, by

Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. #1: Research Your Prospects — Researching prospects is critical to the  Continue Reading »

Marketing Campaigns: How To Combine Print and Digital

Written on February 22, 2016 at 2:09 pm, by

To the digitally devoted, the idea of print marketing campaigns might seem like something from a bygone era. But rest assured – print is not dead! Inevitably, the medium has had to move over to make room for the explosive rise of digital, but it’s far from becoming a niche format. Some traditionally digital based companies  Continue Reading »

33 Thought-Provoking B2B Social Media & Marketing Stats

Written on February 17, 2016 at 4:49 pm, by

  As noted in the 2016 B2B Marketing Trends report, B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.  Continue Reading »

Digital Marketing: The 5 Terms to Boost Your Business!

Written on February 16, 2016 at 4:53 pm, by

If you’re like most business owners, you’d rather be focused on offering the best real-time customer experience, then spending time on the intricacies of digital marketing trends. However, as your online reputation is now just as important as your real life street cred, maintaining a basic understanding of digital marketing is key. To help you  Continue Reading »

Column: Top Social Media Marketing Resolutions for 2016

Written on February 11, 2016 at 2:09 pm, by

While it may be February, it’s not too late to make New Year’s Resolutions. As a social media marketer, I have been busy evaluating the expected changes to the platforms and strategies affecting the digital landscape in 2016. Here are my predictions for the rapidly evolving world of social media presented as a “to do”  Continue Reading »

How Do You Actually “Think Outside The Box” in Digital Marketing

Written on February 10, 2016 at 3:17 pm, by

As digital marketing pros, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be asked to “think outside the box” or be told that the six words that will kill your business are “We’ve always done it this way.” Though these sentiments are meant to  Continue Reading »