May 27, 2014

Importance of Psychology of Color in Marketing and Branding

Color plays an important role when it comes to marketing, branding and advertising. Especially when trying to get a message across. You may not realize it, but, different colors play on different emotions to different people. Even gender roles have…

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What lies ahead in 2014? While it is inevitable that newer and more advanced technology will be popping up though out the year, there are already many expert ideas on trends and new, exciting ways to market and advertise through social...

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The best part about being Creative Director at a small agency? Doing something different all the time. Every day, there's a new challenge. Some days it's a simple ad. Others it's building a website from scratch. Or maybe I'm traveling to...

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Earlier this week, Facebook went 'down'. Well, it didn't actually go 'down' in the regular sense of crashing, but, let's just say it was 'out of whack' and people everywhere were having all sorts of trouble with it. Twitter even blew up...

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Even if you don't like it, you have to admit that this new TV spot from K-Mart is FUNNY!  Go ahead and watch it.  I dare you not to laugh. One of the first things you learn in Advertising 101 is that humor sells...so do children and...

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You’ve always been able to mention friends or companies on Twitter, and for as long as I can remember you’ve been able to tag friends or brands on Facebook.  Now, at long last, you can do the same on LinkedIn. This month LinkedIn...

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The rumors of a Facebook phone have been circulating for quite some time now, and yesterday's press conference cleared up a lot of speculation.  Is Facebook planning to release its own smartphone?  Not exactly.  But Facebook does have...

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As I have gone alone in there And with my treasures bold, I can keep my secret where, And hint of riches new and old. Begin it where warm waters halt And take it in the canyon down, Not far, but too far to walk. Put in below the...

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Facebook has seen many changes since it first went live in 2004. Some of the updates have been met with greater fanfare than others, but for the most part changes have been met with complaints and public outcry (at least...

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Every company wants to create a positive buzz and a loyal brand following.  But in today's crowded and competitive market space you get only one shot to make a great first impression. So how do you do that?  I believe the key is...

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