Category Archives: Blog

4 Key Social Media Marketing Trends to Lead The Game in 2016

Written on November 20, 2015 at 4:08 pm, by

The same laws of attraction have never governed the social media marketing scene for too long. Just as one Tweet changes another, so does user preferences when it comes to consuming online content. New social media rise and fall quickly and this year SnapChat and Periscope already shown a great influence on the marketing landscape.  Continue Reading »

SURVEY: Social Media More Effective Than ‘Traditional’ Marketing

Written on November 18, 2015 at 4:20 pm, by

Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on behalf of IZEA, which connects brands with content creators on social media. The proportion of survey subjects that had direct professional experience with social media in any  Continue Reading »

Nine Social Media Tools Recommended by Digital Marketing Pros

Written on November 16, 2015 at 6:51 pm, by

Time is limited and these days in the world of digital marketing sometimes it’s just plain tough to keep up – admit it – you know it’s true. But, the good news is there’s plenty of great tools and apps being developed all the time that can help you keep up and even become more  Continue Reading »

7 Holiday Social Media Do’s and Don’ts

Written on November 13, 2015 at 6:30 pm, by

(Article by Ashley Taylor Anderson) What comes to mind when you think of the holidays? Watching “Love Actually” for the 20th time? Braving the airport to fly home to see family? Hearing multiple versions of “Baby It’s Cold Outside” at your local Starbucks? Baking 15 dozen batches of cookies in 2 weeks? (Maybe that last  Continue Reading »

The Four Keys to Marketing Success in 2016, By

Written on November 12, 2015 at 5:17 pm, by

“If expectations from today’s consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing these four tactics. As we embark upon Q4 2015, marketers are poised to begin 2016 with more opportunity than ever to enhance moments and activate audiences. Today’s hyper-connected consumers expect contextual experiences  Continue Reading »

For Brands and PR: When is the Best Time to Post on Social Media

Written on November 9, 2015 at 8:21 pm, by

Via Cheryl Conner, — “I had a visit this past week with Nora Flint, PR Manager of TruConversion. Her company is developing an app to help businesses optimize and track their social media results. With her editorial team, she provided me the answers to some of the world’s burning questions about social media posting in  Continue Reading »

STUDY: Retailers Are Ignoring Over 80% of Customers’ Social Media Requests and Questions

Written on November 6, 2015 at 3:03 pm, by

Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority of retailers are doing on social media, according to a new Sprout Social study. The stats from the Spout Social’s Q4 2015 Index are damning. Retailers failed to respond to more than 80 percent of consumer questions and requests  Continue Reading »